to forget. For example, people will actually appreciate a note in the mail that says Just a reminder-it's been four months since your last car service. You really should come back within two weeks. I'll call within two days to arrange a time. Florists can use the idea too. By getting a list of their customers' mothers' birthdays, their spouses' mothers' birthdays, and everyone in between, they can make lots more sales. Every time a special occasion occurs, they can call and say I notice it's your mom's birthday. Would you like me to send her a $35 bouquet? Hints and Tips: 1. Compile a list of the special dates in a customer's life so you can send special reminder notices. 2. With the note should be a special offer including a call to action. 3- Try and somehow personalize each note. 4. You might include, If I don't hear back from you, I'll call within the next two days. This way you hedge your bets. Rating: 5/5 Accept Trade-ins If your product is regularly updated and improved, it's worth accepting trade-ins on the old models. You can sell the secondhand models at a top margin and make a killing. Hints and Tips: 1. Make sure you have avenues to sell or off-load the trade-ins. 2. Tell the world about it. This is probably a real point of difference from other businesses, unless you sell cars! Rating: 3/5 134