are born followers, constant reminders that they are doing the right thing by doing business with you is important.

Hints and Tips:

1. In subtle ways keep telling customers, You did the right thing.

2. Constantly update them with favorable press coverage and any new information that shines a positive light on your product.

3- Use testimonials as often as possible.

4. A simple thank-you card is a great start.

Rating: 5/5

Suggest Alternative Uses

Why not mail your customers an information sheet detailing different ways to use your product, or alternatively, highlighting features they may have never used? This will add to their satisfaction and make them more likely to buy next time.

Hints and Tips:

1. Look for new and innovative ways to use your product.

2. Relay these thoughts through regular contact. Rating: 3/5

Special Occasion Cards

You can build the relationship further by sending out cards on the customers' birthdays, and at Christmas. You could also send them a one-year anniversary card-that is, one year since they bought from you. If they are rabid golf fans, it could be a card reminding them not to miss a minute of the U.S. Masters that is being playing next week. The possibilities are limited only by your creativity and how much information you have gathered on the person. 136